Websites Design and SEO Blog

The selection of the right keywords is the most crucial step in any SEO efforts, yet the least understood.

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In my previous mini lesson, I talked about the importance of the URL of your website for SEO. Here I want to talk about the second most important element of your website for improved Search Engine Optimization efforts: the Title Tag.

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In my first post I talked about the necessity to plan for SEO (Search Engine Optimization) even before designing a website. One obvious reason is that everything in life should be carefully planned. A website should match the targeted audience, such as demography and services or products sold; this will have an impact on the design itself. Other things can be less obvious, especially when we talk of SEO.

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Most companies in corporate America tend to think that blogging is a “no cost” way to promote their products. Wrong! The truth is that whenever a company utilizes blogging to push what they are selling, they end up with a colossal flop.

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When I talk to fellow web designers or website owners about  what I do, I answer that I am a Search Engine Optimization Engineer or SEO. Their comments are usually something like “ah, right, meta tags and that stuff”. This is just a myth.

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